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FMCG & Consumer
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FMCG & Consumer Brand Design

FMCG & Consumer

We design FMCG and consumer brands that win the moment of truth - on the shelf, on the scroll, and in the shopping cart.

Five Services, One Shelf Strategy

Brands that win the aisle.

From packaging to performance media - design that converts on the shelf and on the screen.

Product Branding & Packaging 01Service

01 - Shelf is the new homepage.

Product Branding & Packaging

Distinctive brand identity and packaging that wins the eye-line moment of purchase.

What We Do

  • Product naming
  • Logo & wordmark design
  • Primary & secondary packaging
  • Multi-SKU range systems
  • Regulatory & barcode compliance
  • Dieline production files

Impact

"Designing packaging that wins the four seconds at the shelf."

Wins faster trial, lifts category share, and increases trade listings.
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Launch Campaigns 02Service

02 - Day one, full shelf.

Launch Campaigns

Integrated launch campaigns from teaser to TV - engineered for trial, awareness and trade pull.

What We Do

  • Launch strategy & calendar
  • TV / digital film production
  • Trade & retail launch kits
  • Influencer activations
  • Sampling program design
  • PR & press launch

Impact

"Designing launches that create demand before they create supply."

Builds trial velocity and trade conviction within the first 90 days.
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Product Photography & Video 03Service

03 - Pack-shots that pop.

Product Photography & Video

Crisp product photography, lifestyle visuals, and quick-turnaround social video.

What We Do

  • Hero pack-shot photography
  • Lifestyle & in-use shoots
  • Recipe & application videos
  • E-commerce PDP assets
  • Stop-motion content
  • Reels & short-form videos

Impact

"Capturing products with the precision of a packshot and the warmth of a story."

Increases e-commerce conversion and gives every channel a consistent asset library.
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Retail & Trade Marketing 04Service

04 - The aisle is where the war is won.

Retail & Trade Marketing

In-store branding, point-of-sale, and trade-marketing assets that drive offtake.

What We Do

  • POSM & shelf-talkers
  • End-cap & gondola design
  • Modern-trade activation kits
  • General-trade dealer boards
  • Combo offer collateral
  • Distributor presentations

Impact

"Designing the moments where shoppers actually decide."

Lifts sell-through, expands distribution and supports trade negotiations.
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Digital & Social 05Service

05 - Always-on, always-on-shelf.

Digital & Social

Performance media, brand films and always-on social that keeps the brand top-of-mind.

What We Do

  • Meta & Google ads
  • Quick-commerce media (Blinkit, Zepto, Instamart)
  • Daily social content
  • Influencer & creator partnerships
  • Promo & festival campaigns
  • Analytics & ROAS reporting

Impact

"Pairing brand storytelling with cart-level performance."

Drives quick-commerce velocity and brand-led repeat purchase.
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Ready to elevate your brand's narrative?

Let's collaborate to create a compelling identity and strategy that commands attention and drives results.

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